Bharti Airtel has selected Broadcom's highly integrated satellite set-top box (STB) system-on-chip (SoC) solutions to power its direct-to-home (DTH) TV services -- Airtel digital TV -- marking Broadcom's first commercial satellite product launch in India.
With an exploding interest in DTH TV services, India's burgeoning pay-TV market potential is expected to include 90 million subscribers by 2012, according to In-Stat market research. "Direct-to-home technology is emerging as the leading digital TV transmission platform in India," said Mike Paxton, a principal analyst at In-Stat. "Consumer demand for better picture quality and advanced video services have become catalysts that are driving demand for DTH pay-TV services throughout India."
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